BCCI moves to ensure India's cricket season remains intact
The BCCI's recent announcement
that it would not play in any more Champions Trophy tournaments because of the inherent unprofitability of the tournament was also linked to the fact that several of the ICC's events were scheduled between October and February
, directly coinciding with India's home season.
This obviously meant that the BCCI could not hope to get any revenue from those events since the ICC (and IDI) owned the rights and they had their own set of partners and sponsors. This would directly impact the BCCI's hopes to generate moolah
from sale of television rights and even its existing arrangements for team sponsorship
and apparel sponsorship
, because the ICC would clamp down on any sort of ambush marketing
, regardless of whether the arrangement existed previously or not.
Now, news emerges that India's tour to New Zealand in early-2007
has been called off because the 2007 World Cup
was moved from April to March. In addition, the BCCI perhaps felt that it was pointless to play in New Zealand
when the conditions in West Indies would be markedly different. Of course, the other reason would have been to ensure that the team's morale didn't suffer from possible thrashings on juicy, tampered wickets there, as was the case in 2003
I hope the BCCI sticks to its stand that India will not tour at certain times of the year. I wrote two years ago
that India would do well to go back to the tradition of linking matches with various festivals. I can't remember the last time Australia toured anywhere in December-January because staging matches at Melbourne on Boxing Day and at Sydney on Jan 2nd is part of their cricketing culture. England doesn't tour anywhere between May and August. So why should India forgo valuable revenue from hosting test matches in its cricket season, especially when the BCCI has enough
If the BCCI indeed does manage to pull this one off, I will be very happy, for I ended that post
Of course, I know none of this is ever likely to happen. It IS just a random rambling rant.