BCCI moves to ensure India's cricket season remains intact
The BCCI's recent
announcement that it would not play in any more Champions Trophy tournaments because of the inherent unprofitability of the tournament was also linked to the fact that several of the ICC's events were scheduled between
October and February, directly coinciding with India's home season.
This obviously meant that the BCCI could not hope to get any revenue from those events since the ICC (and IDI) owned the rights and they had their own set of partners and sponsors. This would directly impact the BCCI's hopes to generate
moolah from sale of television rights and even its existing arrangements for
team sponsorship and
apparel sponsorship, because the ICC would clamp down on any sort of
ambush marketing, regardless of whether the arrangement existed previously or not.
Now, news emerges that
India's tour to New Zealand in early-2007 has been called off because the
2007 World Cup was moved from April to March. In addition, the BCCI perhaps felt that it was
pointless to play in New Zealand when the conditions in West Indies would be markedly different. Of course, the other reason would have been to ensure that the team's morale didn't suffer from possible thrashings on juicy, tampered wickets there, as was the case
in 2003.
I hope the BCCI sticks to its stand that India will not tour at certain times of the year. I wrote
two years ago that India would do well to go back to the tradition of linking matches with various festivals. I can't remember the last time Australia toured anywhere in December-January because staging matches at Melbourne on Boxing Day and at Sydney on Jan 2nd is part of their cricketing culture. England doesn't tour anywhere between May and August. So why should India forgo valuable revenue from hosting test matches in its cricket season, especially when the BCCI has enough
muscle money power.
If the BCCI indeed does manage to pull this one off, I will be very happy, for I ended
that post saying:
Of course, I know none of this is ever likely to happen. It IS just a random rambling rant.
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