As an aside, I wonder why the obviously successful marketing men in the ICC, given that they've roped in so many sponsors, have not been able to find sponsors for players' abdomen guards. I'd guess the only reason is because those aren't displayed on television. I eagerly await the next ICC code of conduct upgrade which requires players to wear their abdomen guards outside their pyjamas/flannels/trousers failing which they will be charged with a Level B (below the belt) offence.Thirdly, will the BCCI consider selling sponsorships for players' legs, front-foot and back-foot separately? This could mean the TV channel which gets the telecasting rights would sell advertisements for cover-drives, pulls etc. for batsmen and no-balls for bowlers. Obviously the BCCI will ensure that the price for the TV rights covers the returns which channels could get due to this sort of advertising.
Some radical thinking required
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