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    December 23, 2005

    BCCI pondering sponsorships for front-foot and back-foot

    A few days after Air Sahara coughed up over Rs. 300 crores to become the sponsors for the Indian team for the next four years, the BCCI announced that it had peddled the apparel sponsorship rights to Nike for around Rs. 200 crores over five years.

    First of all, why five years? Why not make both deals work in the same period? It'd surely make managing the contracts/arrangements easier.

    Secondly, what about sponsorships for abdomen guards? I wondered about this exactly eight months ago when the ICC announced the World side for the Super Series
    As an aside, I wonder why the obviously successful marketing men in the ICC, given that they've roped in so many sponsors, have not been able to find sponsors for players' abdomen guards. I'd guess the only reason is because those aren't displayed on television. I eagerly await the next ICC code of conduct upgrade which requires players to wear their abdomen guards outside their pyjamas/flannels/trousers failing which they will be charged with a Level B (below the belt) offence.
    Thirdly, will the BCCI consider selling sponsorships for players' legs, front-foot and back-foot separately? This could mean the TV channel which gets the telecasting rights would sell advertisements for cover-drives, pulls etc. for batsmen and no-balls for bowlers. Obviously the BCCI will ensure that the price for the TV rights covers the returns which channels could get due to this sort of advertising.


    Thus spake Jagadish @ 5:20 PM |
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