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    April 16, 2007

    The business of cricket

    Last year, Forbes Global magazine had an analysis of the BCCI's $612 million deal with Nimbus.

    Now, "Knowledge@Wharton", the online business journal of The Wharton School (Univ. of Pennsylvania), analyzes the business model of cricket, especially in India, especially in the wake of India's splendid show at the World Cup.
    These troubles, aggravated by a nationwide sense of disappointment over the World Cup defeat, have caused many in cricket-obsessed India to ask whether the business model for the game is flawed -- and if so, how it might be fixed. According to faculty from Wharton, the Indian Institute of Management and other experts interviewed by India Knowledge@Wharton, India needs to rethink the business model for cricket. The current model needs improvement in areas such as governance as well as in the way incentives for players are structured.
    It touches upon Tendulkar's $40 million deal, what players earn through endorsements, Greg Chappell's not willing to continue as coach, the structure of Indian domestic cricket, etc.

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    Thus spake Jagadish @ 12:26 AM |
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