Breaking/Brief news
April 15, 2006
Cricket in Forbes Magazine
Ok, that title was just to draw your attention! I'm not entirely wrong. It is Forbes Global Magazine that I'm talking about.
Cricket: In the Money is a look by S Dinakar (presumably the same chap who reports on cricket for 'The Hindu') at what exactly made Nimbus Communications pay US $612 million (around Rs. 2750 crores) for four years of TV rights from the BCCI.
Lest we forget, Sahara coughed up US $70 million (Rs. 313 crores) for four years of team sponsor rights while Nike paid US $43 million (Rs. 197 crores) for five years of apparel and trailing arm logo sponsorship.
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