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    April 15, 2006

    Cricket in Forbes Magazine

    Ok, that title was just to draw your attention! I'm not entirely wrong. It is Forbes Global Magazine that I'm talking about.

    Cricket: In the Money is a look by S Dinakar (presumably the same chap who reports on cricket for 'The Hindu') at what exactly made Nimbus Communications pay US $612 million (around Rs. 2750 crores) for four years of TV rights from the BCCI.

    Lest we forget, Sahara coughed up US $70 million (Rs. 313 crores) for four years of team sponsor rights while Nike paid US $43 million (Rs. 197 crores) for five years of apparel and trailing arm logo sponsorship.
    Thus spake Jagadish @ 12:35 AM |
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